This Week's Message...

• The Truth About Freebies: It’s Not What You Think
• The surprising reason your freebies aren’t leading to sales
• A powerful shift that gets your audience to invest without hesitation

Dear Entrepreneur,

A few years ago, I created what I thought was the perfect lead magnet—The Millionaire’s Morning Routine. 

It was packed with value, beautifully designed, and over 1,000 women downloaded it like crazy. 

But here’s the kicker… only 1% bought my mini-course afterward.

After revising the freebie more times than I can count, I convinced myself it was just "freebie seekers"—women who just grab free stuff and never invest. But deep down, I knew something wasn’t clicking.

I knew something was off, but I couldn’t figure out what—until I discovered Brandon Lucero’s messaging strategies. That’s when everything clicked.

Brandon broke it down for me: It wasn’t the freebie seekers. It was the way I was communicating.

I was relying on logic-based copy—listing out all the benefits, stacking up the value, and giving step-by-step instructions. Sure, it sounded helpful, but it never triggered that instant, gut-level decision to buy.

Because here’s the truth: People don’t buy based on logic. They buy based on how something makes them feel.

And THAT is what Conversion Messaging is all about.

Once I applied Brandon’s strategies, everything changed. Instead of overwhelming women with information, I started speaking directly to the emotions that drive their decisions.

I stopped overwhelming my audience with logic and instead made them feel like my offer was the exact next step they needed. 

And just like that, those same "freebie seekers" started converting into paying clients.

Now, you get to learn how to do the same.

Brandon is hosting a FREE 3-Day Virtual Live Event, Master Your Conversion Messaging, and trust me, you don’t want to miss it.

He’s pulling back the curtain on the messaging shifts that make the difference between "just another freebie" and a powerful conversion engine.

🚀 Grab your spot here: https://learn.brandonlucero.com/cmsailynn

👇 Scroll down to the MOVE section for my best tip to prepare for this incredible event!

And come back next week because I will be sharing with you the real reason your offers aren’t converting into sales!

Remember to live your one life,

 💗Sailynn...

Your FUN Business Coach

Creator of The Legacy Business System

PS Frustrated over people grabbing your free guide but never buying? Yeah I was too! But my messaging coach, Brandon, showed me what I was doing wrong and BAM things changed overnight! Join me for his FREE 3-Day Virtual Live Event, Master Your Conversion Messaging! 🚀 Save your spot here: https://learn.brandonlucero.com/cmsailynn 

Spark

Inspiration to uplift your mindset and set the tone for your week. 

❝

"Speak to your audience in their language about what’s in their heart, and you’ll never struggle with sales again." – Unknown

Move

One simple action step to improve your business this week. 

Before the FREE 3-Day Virtual Live Event, Master Your Conversion Messaging, dig out one of your freebies (if you’re like me, you probably have a few) and read it over based upon what I mentioned above and ask yourself “Did I write this speaking to my ideal customers logical mind or how they want to feel?”  Now head down to FUEL to save your seat!

Momentum

Wins and progress from women like you, showing what’s possible.

"Sailynn asks great questions, shares helpful resources, and is very giving. I always feel comfortable sharing the ins and outs of my business with her and truly appreciate her wise advice. A lot of the ideas she has shared are going to bring up my revenue in the new year." - Hailey R.

Fuel

Tools or resources you can use now to add clarity and ease to your business.

Here’s what you can expect during the FREE 3-Day Virtual Live Event:

DAY 1 – LIVE March 17th at 10am PST/1pm EST

The 4 Messaging Elements That Speak To The Decision-Making Part Of The Brain

– Learn how to align your ads, emails, and landing pages into one seamless conversion engine.

DAY 2 – LIVE March 19th at 10am PST/1pm EST

The Art of Turning Expertise and Information Into Messaging That Converts

– Discover how to transform your expertise into messaging that creates those “aha” moments, sparking immediate action.

DAY 3 – LIVE March 21st at 10am PST/1pm EST

A Business That Is Built To Convert

– See how every interaction—from emails to webinars—can be structured to build a bridge from your audience’s current struggles to the transformation they need.

If you’re tired of freebies that lead to crickets instead of conversions, this event will show you the exact shifts to finally turn your messaging into sales.

🚀 Grab your spot here: https://learn.brandonlucero.com/cmsailynn

Next Step

Your invitation to explore deeper transformation and growth when you're ready.

1) The Legacy Business School

A 90-day program to grow your business with laser-focused intention and ease. Using my unique blueprint, The Legacy Business System, you’ll learn strategies to reduce your working hours, grow your revenue, and stop wasting time on overwhelm. Self-guided with 1:1 support in a group setting. Learn More

2) The 7-Day Shortcut to Hiring Your Unicorn VA

Find, hire, and onboard your dream VA in just 7 days with a custom job description, vetted recommendations, and clear next steps. Delegate with confidence and scale your business faster. Learn More

3) The Concierge Club

Transform Your Business, Reclaim Your Life! Join The Concierge Club, an exclusive 90-day 1-1 coaching experience built around The Legacy Business System—my proven blueprint for creating a profitable, purpose-driven business. Together, we’ll align your goals, simplify your operations, and build a mission-driven team—empowering you to achieve lasting success with ease, balance, and clarity. Learn More