Why You MUST Brag About Your Success (Without Apology!)
Feb 16, 2025
This Week's Message...
- ๐ฅ Why downplaying your success is holding you back (and what to do instead!)
- โก The secret to magnetic leadership: balancing vulnerability & invincibility
- ๐ฏ How to confidently own your wins—without feeling like you’re bragging!
Dear Entrepreneur,
Why are we so afraid to own our success as women entrepreneurs?
I am so tired of hearing conversations like this…
“My business generated over $17,000,000 but I don’t share that with you to brag, I share that with you to show you what’s possible!”
Hot Damn! Yes, my first franchise business did generate over $17,000,000, and I share that with you because I am SUPER proud of that!
But why do we feel the need to add in “but I don’t share that with you to brag”? (I mean I personally never add that in, but so many women (and men) do it and it’s a problem, here’s why)
While it’s nice to be humble, people need someone to look up to...a Leader!
Colin Boyd nailed this in his podcast, How to Become More Charismatic. He explained that true leaders have a magnetic spark—and that spark is charisma!
Which Colin goes on to say is made up of two characteristics… Vulnerability & Invincibility!
Being a leader means that others are watching you, which leads to them wanting to mirror you!
And if you are downplaying your success, you’re teaching them to do the same.
And that’s just not right!
We have worked hard for our success, and we deserve to share it with others, without feeling the need to be apologetic about it!
Every time you add “but I don’t share that with you to brag,” you are shrinking your success and your achievement!
This creates a ripple effect which others see, then emulate because they think that’s what leaders should do.
And as leaders our job is to inspire, empower and cheer on others for their success! (this is actually something that I personally thrive on)
So how do we own our success and confidently share it without shrinking ourselves?
According to Colin, we need to have a nice balance between Vulnerability and Invincibility.
Meaning we need to be at the intersection of humility and achievements. We want to be seen as a beautiful/lovely human being who is warm, welcoming and inviting but who is also successful and has enjoyed their success.
- Being humble and vulnerable will get you a lot of friends but not a lot of followers (if you’re on the far end of the spectrum, this may be why you have lots of likes but not lots of revenue).
- Being egotistical or untouchable will get you a lot of sales but not a lot of friends (if you’re on the far end of the spectrum, this may be why you have a lot of sales but no friends).
Colin goes on to give to give this example – Think of Superman—he’s just like us as Clark Kent, but he also has superpowers. That blend of relatability (vulnerability) and strength (invincibility) is what makes him magnetic. As a leader, you need both.
To sum this up, it all comes down to BALANCE!
You’ll never be perfectly 50/50, but being aware of where you fall on the spectrum—and how that’s perceived as an entrepreneurial leader—makes all the difference.
I hope this inspires you to own your wins, stop shrinking your success, and start leading with both confidence and charisma! Scroll down to the MOVE section to listen to Colin’s full podcast episode.
And next week? I’ll be sharing how to backtrack on a YES when it should have been a no.
Remember to live your one life,
๐Sailynn...
Your FUN Business Coach
Creator of The Legacy Business System
PS Want to stop downplaying your success and start owning it like the leader you are? Inside The Concierge Club, we don’t just talk about confidence and charisma—we build it. If you’re ready to step into your next level of leadership (without the second-guessing), join us today! ๐ Click here to learn more!
Spark
Inspiration to uplift your mindset and set the tone for your week.
โ
"Success isn’t something to downplay—it’s something to stand in. Own it. Lead with it. Inspire with it."
Move
One simple action step to improve your business this week.
Want to dive deeper into the Charisma Spectrum? Listen to Colin’s episode #248 here: https://www.expertedgepodcast.com/blog/episode248
Momentum
Wins and progress from women like you, showing what’s possible.
"Sailynn has extensive business experience and knowledge that will benefit anyone. She is responsive, supportive and will help any business owner grow their business. She thrives off of others’ success, and will do everything she can to support you. The Legacy Business School course provides information step by step that Sailynn has spent years learning firsthand, downloads that will serve as reminders, and she will be there every step of the way to support you as needed. I highly recommend working with Sailynn as you grow a business." - Caitlyn Hampson, CEO Home Instead Senior Care North Andover & Peabody
Fuel
Tools or resources you can use now to add clarity and ease to your business.
Use this assessment to determine where you land on the Charisma Spectrum in your social media posts: CLICK HERE
Next Step
Your invitation to explore deeper transformation and growth when you're ready.
The Legacy Business School: A 90-day program to grow your business with laser-focused intention and ease. Using my unique blueprint, The Legacy Business System, you’ll learn strategies to reduce your working hours, grow your revenue, and stop wasting time on overwhelm. Self-guided with 1-1 support in a group setting.
The 7-Day Shortcut to Hiring Your Unicorn VA: Find, hire, and onboard your dream VA in just 7 days with a custom job description, vetted recommendations, and clear next steps. Delegate with confidence and scale your business faster.
The Concierge Club: Transform Your Business, Reclaim Your Life! Join The Concierge Club, an exclusive 90-day 1-1 coaching experience built around The Legacy Business System—my proven blueprint for creating a profitable, purpose-driven business. Together, we’ll align your goals, simplify your operations, and build a mission-driven team—empowering you to achieve lasting success with ease, balance, and clarity.
Sign Up forย The Sunday Shift with Sailynn
A weekly business newsletter specifically for women entrepreneurs who want to grow their business with laser focused intention and ease in 2025!