This Week’s Message:

• How to serve your top revenue-generating clients
• A bold move that boosted revenue by 40%
• Why focusing on less can actually grow your business

Dear Reader,

When I realized that 80% of my revenue was coming from just 20% of my efforts, so many emotions ran through my mind and body…

Shock over what I had overlooked for years.

Anger over wasted time and energy with the 80% who brought me hardly anything.

Excitement over the potential for growth…

Was this the secret I had been missing for 5 years in building my business?

You know that secret that only the Top 1% seem to know and I should have figured out sooner?

Maybe this one insight would be the answer to me FINALLY being able to grow my million-dollar business without having to work those crazy 80+ hour weeks!

At the time we had around 1,000 people in our referral network and by analyzing my leads I learned that only about 200 of them were contributing to consistent sales.

In last week’s newsletter, I shared the process I used to discover that 80% of my revenue was coming from just 20% of my leads. CLICK HERE to read it if you missed it!

Looking back, I now know, YES it definitely was one of the things that allowed me to work less and make more (that’s why I teach my clients how to work through this process in my unique blueprint)

The bigger question was now… What the heck do I do with the info?

Never one to shy away from doing things differently (even though it scares me)…

I tasked my salesperson with visiting just the 200 referral sources in the community. I wanted her to spend 80% of her time on the road learning, discovering and being a resource to those 200 referral sources.  Her job was to really get to know what their daily pain points were in delivering care to seniors and how my franchise could help them solve some of those problems.

There was a lot of anxiety at first about this change, especially as a franchise owner because for years I had been trained by my franchisor that if I wanted to be successful, I had to work hard and visit all 1,000 of those referral sources.

We met weekly and she brought back so much valuable insight into not only what was going on in their businesses, but also in the healthcare industry as a whole!

I then took that info and improved our services to better meet their needs, which in turn improved our profits!

By 40 freaking percent!!!  OMG I know!

One small change in how we worked was now growing our revenue, plus my salesperson was really enjoying her job because she was spending more time with less people and doing less running around!

And now I knew firsthand it was actually possible to grow your business while working less!

Now it’s your turn!

😊Your turn to work less and make more!

😃Your turn to work smarter, not harder!

😊2025 is your year!

Head to the MOVE section of this newsletter and take this week’s action step!

And don’t forget to come back again next week, because I’m going to share with you a HUGE mistake, I see women entrepreneurs making daily that could be jeopardizing your growth without you even realizing it!

💗Sailynn...

Your FUN Business Coach

Creator of The Legacy Business System

PS  Want help identifying your top 20% and solving their problems? Check out the 'Next Step' section for ways to work with me!

Spark

Inspiration to uplift your mindset and set the tone for your week.

❝

Stop doing more. Start focusing on what matters most.

MOVE:

One simple action step to improve your business this week.

Use the list of referral sources you made from last week in Your Client / Customer Insight Tracker and make a list of each one’s pain points or problems that your product/service could solve for them.

Momentum

Wins and progress from women like you, showing what’s possible.

“Sailynn is a go getter and a very useful resource! She does not sugarcoat what you need to do to achieve a balance between work and life! I love talking to her when I am stuck! She has inspired me to work less and live life more! I have never been happier! With this balance, I achieve more at work and am happier to be around! Sailynn is definitely an inspiration and a great role model!! Thank you Sailynn for always being there to help me!” – Rebecca Raines

Fuel

Tools or resources you can use now to add clarity and ease to your business.

I have added a new sheet to Your Client / Customer Insight Tracker (you will need to save a new copy and add the new sheet to your current spreadsheet) so you can easily sort the top problems or pain points and determine which of your products/services is most needed. Download the updated tracker HERE to get started!

Next Step

Your invitation to explore deeper transformation and growth when you're ready.

The Legacy Business School: A 90-day program to grow your business with laser-focused intention and ease. Using my unique blueprint, The Legacy Business System, you’ll learn strategies to reduce your working hours, grow your revenue, and stop wasting time on overwhelm. Self-guided with 1-1 support in a group setting.

The 7-Day Shortcut to Hiring Your Unicorn VA: Find, hire, and onboard your dream VA in just 7 days with a custom job description, vetted recommendations, and clear next steps. Delegate with confidence and scale your business faster.

The Concierge Club: Transform Your Business, Reclaim Your Life! Join The Concierge Club, an exclusive 90-day 1-1 coaching experience built around The Legacy Business System—my proven blueprint for creating a profitable, purpose-driven business. Together, we’ll align your goals, simplify your operations, and build a mission-driven team—empowering you to achieve lasting success with ease, balance, and clarity.