Stop trying to reach "everyone" (it's killing your business)
Apr 20, 2025
This Week's Message...
- Why chasing 98% of potential clients is actually hurting your business
- The simple math that proves you only need 40 perfect-fit clients to hit $200K
- How one client went from zero to getting her first sales by focusing on just the right 2%
Dear {{ first_name }},
Most women entrepreneurs believe that to hit their revenue goals, they need to reach as many people as possible.
But what if I told you that chasing 98% of potential clients is actually holding you back?
This "cast a wide net" approach is exactly what's keeping you stuck working 50+ hours a week while watching your bank account stay the same.
Here's why:
When I started my franchise business, there were 52,000 potential senior clients in my territory. But I only worked with 1,000 of them - just 2%.
That tiny fraction generated over $17 MILLION in sales.
Let that sink in for a moment...
These days, most of my clients come to me thinking they need thousands of followers, hundreds of leads, and dozens of new clients every month to hit their revenue goals.
They're exhausted from:
- Posting content 3x a day on every social platform
- Attending every networking event in town
- Saying yes to clients who aren't a perfect fit
- Trying to compete on price to win more business
- Working nights and weekends just to keep up
But here's what I've discovered after helping women entrepreneurs build sustainable businesses:
The math is much simpler than you think.
Want to make $200K this year with a $5K offer? You only need 40 perfect-fit clients.
That's just over 3 clients per month.
In a city of 100,000 people, if just 1% of the population fits your ideal client profile, that's 1,000 potential clients.
You only need 4% of those perfect-fit prospects to say yes to hit your goal.
The secret isn't working harder to reach more people - it's working smarter to:
✔️Define your unique framework that solves a specific problem
✔️Position yourself as the go-to expert for your dream clients
✔️Create systems that attract the right 2% consistently
This is exactly how I helped my client, Cathy go from:
😊Just an idea & desire for a business to a curated portfolio of 3 aligned offers within 90 days
😊Having no sales to 3 sales with under 100 people in her Facebook Group
😊Struggling with what to post on social media to having a system that feels manageable and requires less hours
😊Owning her 20+ years work experience and turning it into unique business model that not only feels good but has her former colleagues reaching out asking for more information
The transformation happened when she stopped trying to appeal to everyone and started focusing on attracting only her perfect-fit clients.
If you're ready to stop exhausting yourself trying to reach everyone and start attracting your perfect-fit clients with ease, I have something special for you.
I'm hosting an intimate virtual workshop where I'll show you exactly how to craft your elevator pitch to attract your ideal 2%: "Craft Your Client-Attracting Power Pitch in 60 Minutes" on Wednesday, April 30th at 2pm EST
In this power-packed session, you'll:
- Learn my proven 4-part formula for a compelling elevator pitch that connects
- Craft both 30 & 60 second versions of your pitch
- Get live feedback to polish your message
- Leave with a confident, natural way to share your value
Limited to just 12 women to ensure personal attention and feedback for everyone.
Scroll down to the MOVE section where I'm sharing your weekly action to take this week to develop your own unique framework.
Remember to live your one life,
💗Sailynn...
Your FUN Business Coach
Creator of The Legacy Business System
PS Remember, you don't need everyone - you just need the right ones. Let me show you how to find and attract them. Join me for my virtual workshop: Craft Your Client-Attracting Power Pitch in 60 Minutes on Wednesday, April 30th at 2pm EST! Click Here for more information.
Spark
Inspiration to uplift your mindset and set the tone for your week.
❝
In a world obsessed with 'more,' remember that a lighthouse doesn't move around trying to find ships to guide - it stands strong, shines bright, and the right ships find their way to its light.
Your business works the same way. You don't need to chase every potential client or try to be everywhere at once. You just need to stand confidently in your expertise, shine your unique light, and trust that your perfect-fit clients will navigate their way to you.
This week, instead of asking 'How can I reach more people?' ask yourself 'How can I show up more authentically for the right people?'
Because one perfect-fit client who values your expertise is worth more than a hundred who aren't truly aligned with your mission.
Stand tall. Shine bright. The right ones will find you.
Move
One simple action step to improve your business this week.
This week, set a 15-minute timer and write down every step you take when working with clients. Look for patterns - these will become the foundation of your unique framework.
Momentum
Wins and progress from women like you, showing what’s possible.
“I had the pleasure of hearing Sailynn speak at an event I attended, and I found her advice incredibly valuable. She guided us through refining our elevator pitch and finding the right language to effectively sell ourselves and our businesses. I truly appreciated her expertise and insightful approach!” - Sydney
Fuel
Tools or resources you can use now to add clarity and ease to your business.
Are you tired of...
• Rambling when someone asks "What do you do?"
• Watching potential clients' eyes glaze over during your introduction
• Missing opportunities because you can't clearly communicate your value
• Feeling anxious about networking events or business introductions
You'll walk away with:
• Your signature pitch in two lengths
• Templates for different situations
• Confidence to deliver it naturally
• Personal feedback on your message
Join us LIVE virtually to Craft Your Client-Attracting Power Pitch in 60 Minutes!
Transform your introduction into a clear, confident pitch that attracts perfect-fit clients - I'll show you the exact formula that has 20% of rooms approaching me after I speak.
Next Step
Your invitation to explore deeper transformation and growth when you're ready.
1) The Legacy Business School
A 90-day program to grow your business with laser-focused intention and ease. Using my unique blueprint, The Legacy Business System, you’ll learn strategies to reduce your working hours, grow your revenue, and stop wasting time on overwhelm. Self-guided with 1:1 support in a group setting. Learn More
2) The Blueprint to Growing a Thriving Business Without Burnout!
4 Core Pillars I Overlooked on My First Journey From ZERO to a Million Dollars Download Now for Free
3) The Concierge Club
Transform Your Business, Reclaim Your Life! Join The Concierge Club, an exclusive 90-day 1-1 coaching experience built around The Legacy Business System—my proven blueprint for creating a profitable, purpose-driven business. Together, we’ll align your goals, simplify your operations, and build a mission-driven team—empowering you to achieve lasting success with ease, balance, and clarity. Learn More
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