This Week's Message...

• Why successful businessmen have a "secret code" for sales (and what women entrepreneurs can learn from it)
• The shocking 3-word question that transformed my struggling startup into a million-dollar business 
• How to eliminate the "icky" feeling around sales forever (without changing your authentic self)

Dear Entrepreneur,

Why the “old boys network” will always dominate!

When a businessman invites another businessman to “play golf” the recipient businessman knows immediately that somewhere during those 18 holes that some sort of proposal or pitch will be made.

This allows the recipient to prepare himself for this conversation. A true professional will assess his business relationship with the other man and break down a few things of what he may want before they “play golf”.

To my knowledge (and I’ve been in business 17+ years) women do not have any code word or place where we make deals.

🤔Could this be the secret to why women are not equal to men in business YET?

🤔Is there more to the “old boys club” that we are missing?

🤔If we had a code word to talk business, would this remove the icky emotions so many feel?

Recently I was having a conversation with two amazing businesswomen who are struggling to grow because being salesy does not feel good to them.

I shared with them one of my favorite business stories that literally smacked me in the face!

When I started my first business, a senior home care franchise, I went to new owner training in May 2007 and they taught us to make 40 visits a week to referral sources.

I went home, opened my doors and dove into all the things that new entrepreneurs need to do – marketing, sales, billing, payroll, customer service, hiring, and even providing care to clients.

So, when the franchisor came out to check on me in those first 90 days, they asked me “How many visits have you been making weekly to referral sources?”

I meekly replied “About 20…”

I will never forget this next part because it was the smack in the face I needed!

The coach looked at me and said, “Do You Want To Be BROKE?”

“Of course, not”, I stammered!

And she replied, “Then do 40 visits a week!”

Fast forward a couple years and I was celebrating a million-dollar business and a 6-figure salary!

The franchisor knew what it took to get a new franchisee to their desired result – a 6-figure salary!

And so, what did they do???

They designed a system, and they taught it to every new franchisee!

So back to my conversation with those two women… 

I summed up my story by saying when you develop a sales system (or really any system) it removes any icky emotions you have attached to something because all you must do is focus on executing the system steps!

I do this, then this, then that, and voila I get the desired result (and feel good too)!

✅SYSTEMS Smoosh Icky Emotions!

✅SYSTEMS Seal Deals!

✅SYSTEMS Scale Businesses!

And this is exactly what businessmen do!

They have a system!

They know if they want to make a deal, they need to invite another businessman out to “play golf” and schmooze them during those 18 holes!  Hopefully it leads to a deal or at least a more formal meeting in some fancy boardroom!

Make sense?

• This is why I talk about implementing systems into your business ALL. THE. TIME.
• This is why all successful businesses have systems to scale (think Amazon)
• This is why I teach my clients my unique blueprint, The Legacy Business System!

The Legacy System (made up of many smaller systems) is what allowed me to triple my business revenue, 4X my personal paycheck, and reduce my weekly hours from 80+ to just 16!

Now, scroll down to the MOVE section to learn how women can make “deals in heels” as my friend Gina says!

And come back next week because I’ll be chatting about why your scarcity mindset is slowing your business growth!

Remember to live your one life,

 💗Sailynn...

Your FUN Business Coach

Creator of The Legacy Business System

PS Can we pretend this week that this newsletter is more like a pen pal ✍️ relationship from the 80’s where we would eagerly read their written word, then write back?  I would love your thoughts on this topic, so hit reply and make my 80’s kid heart happy!

Spark

Inspiration to uplift your mindset and set the tone for your week. 

❝

"Your worth isn't measured by your comfort with sales - it's measured by your commitment to serving others. When you have a system, you're not 'being salesy' - you're following a proven path to help more people. This week, let's shift from 'sales feel icky' to 'systems set me free’." - Sailynn

Move

One simple action step to improve your business this week. 

The easiest way to make sales is to… Have a system! So I want you to review your products/services and layout the steps that need to happen in order for a sale to happen.

Momentum

Wins and progress from women like you, showing what’s possible.

“Sailynn is the system QUEEN Not only did I watch her scale her own business to 7 figures but when I started my own entrepreneurial journey the systems and plans she taught me enabled me to be my own boss full-time WITH the work-life balance I craved!” – Jonelle, Social Media Manager You can follow Jonelle here

Fuel

Tools or resources you can use now to add clarity and ease to your business.

I just listened to the book Pitch Anything by Oran Klaff and it was so good!  Again, it’s all about having a system to sell anything to anyone and he breaks down the science of why it works and how to use it. You can get your own copy here: https://amzn.to/4i3ht5A  He is a great speaker, so I would grab the audio version if possible!

Next Step

Your invitation to explore deeper transformation and growth when you're ready.

1) The Legacy Business School

A 90-day program to grow your business with laser-focused intention and ease. Using my unique blueprint, The Legacy Business System, you’ll learn strategies to reduce your working hours, grow your revenue, and stop wasting time on overwhelm. Self-guided with 1:1 support in a group setting. Learn More

2) The Blueprint to Growing a Thriving Business Without Burnout!

4 Core Pillars I Overlooked on My First Journey From ZERO to a Million Dollars Download Now for Free

3) The Concierge Club

Transform Your Business, Reclaim Your Life! Join The Concierge Club, an exclusive 90-day 1-1 coaching experience built around The Legacy Business System—my proven blueprint for creating a profitable, purpose-driven business. Together, we’ll align your goals, simplify your operations, and build a mission-driven team—empowering you to achieve lasting success with ease, balance, and clarity. Learn More