How to Become a Woman CEO

It's Time to Quit the Side Hustle

Do you ever shy away from saying you are the CEO of your business?

Believe me, you are not alone!

In 2017, I sold it all, multi-million dollar business, house near the water, my dream car and took off in the RV for 3 months to travel and “find myself”!  I landed back in sunny South Florida knowing I needed a way to continue this life of freedom but with a new business that would allow me flexibility!

So, I started an online skincare business in September of that year!  I have loved it for the flexibility, freedom, and fun!

But…

One of the things that has baffled me since day one, was this term “side-hustle”! I mean what the heck does that even mean?

Whenever I have started something, it was never on the side of something else.  It was always go forward full speed ahead and own it!

However, this term and this industry through me, the confident, successful woman, I am, for a loop!

Today I am sharing with you how I overcame the super hard question, “So what do you do?”

I did some research on this term that was stumping me because I truly wanted to understand it more.  The term “side-gig” or “side-hustle” came into use back in the 1950s, when it was used to describe both scams and legitimate jobs according to Merriam-Webster.

I personally had never really noticed its use until I joined the direct sales industry!  And then I could not get away from it, I was hearing it EVERWHERE!  All the top trainers I was listening to in the industry, were using this term and I personally HATED IT! 

Yup I just said that! Hated it!

See the term means to me, this is something you are doing on the side, which is not important enough to you, to make it a “front” hustle (not sure if front is the word I want to use, but roll with me here!).

Regardless of whether you want to make this business your full-time career or not, calling it something on the side, demotes its credibility, in my opinion and KILLS YOUR MINDSET!

Which is why, I was suddenly struggling to answer the simple question, “So what do you do?” when I was meeting new people!

I would think to myself; I just sold a multi-million dollar business that I was Owner and President of where I had big responsibilities daily and now I have a “side-hustle”?

I was on the struggle bus and could not find the exit!

Literally, a simple question was stumping me!

So today I am sharing with you, how I overcame this roadblock in my business!

Here are my 3 straightforward solutions that shifted my mindset and got me off that struggle bus:

1. Surround yourself with likeminded people! I stopped following the people who used the term side-hustle and started following the leaders that were treating their business like a business!
2. Start working on your mindset! If you are not pouring inspiration and empowerment into yourself daily, you are missing out!  Believe me, it’s unbelievable what some simple mindset shifts can do! If you are struggling with this one too, I invite you to join me inside my FREE Facebook Community for women entrepreneurs.
3. Find a mentor or coach you can talk to about this imposter syndrome, so you can voice your fears and self-worth issues. They will be able to guide you along your journey and help you become the CEO you are truly meant to be!

I implemented those 3 solutions in my business and all 3 of them helped me answer that simple question, “So what do you do”…

“Great question! I am a Business Coach and I help women entrepreneur increase their business profit and decrease their working hours so they can enjoy a lifetime of work life balance.”

In summary...

If you struggling to own the title of CEO, President, Owner, Boss, whatever you want to call yourself, try out my 3 straightforward solutions today!  I know that you are amazing and can totally own it!  Just remember I am always here to cheer you on, be a mentor or even your coach if you need some help!

Every week, I like to provide you with a FREE resource to help you get better, faster, and quicker results! The Blueprint for Building a Profitable Business without Burnout is just what you need on your entrepreneurial journey! This is the 3 Biggest Mistakes I Made on My First Journey From ZERO to a Million Dollars (And What I Am I Doing This Time Instead That ACTUALLY Works!) You can download this free blueprint at https://www.passionpurposeposture.com/blueprint and I have linked it below for you!

And that’s a wrap on this week’s episode! Remember to live this one life you were given!

Life is a Journey and I am so glad you are on it with me!

xoxo Sailynn...

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