This Week’s Message:

• The truth about the "7 streams of income" myth—and why it’s holding you back
• How to avoid confusing your audience when you have multiple businesses
• A simple exercise to align your side hustle with your primary business for clarity and growth

Dear Reader,

Could your side hustle be unintentionally slowing your business growth? 

You’ve been working so hard to juggle everything, and I see you! It’s amazing how much you’ve accomplished so far, and now it’s time to take that momentum and channel it into even greater growth. 

We’ve been led to believe by social media advice that… the 'average millionaire' has seven different streams of income.  

But, for most of us, jumping into multiple streams too early can actually derail our primary business growth without us even realizing it! 

It’s not your fault—this advice is everywhere, and it’s so easy to fall into the trap. But there’s a smarter way to build sustainable growth, and I’m here to help you find it. 

Here’s the truth behind this advice and how it SHOULD work… 

• The 7-Figure Balanced Entrepreneur adds another stream of revenue only after their primary business is fully systematized, profitable and run by a mission-driven support team for at least 3 years. 
• The 6-Figure Burned Out Entrepreneur starts a new side hustle out of desperation for more money to pay the bills their primary business cannot and to reignite their creativity and passion in business they’ve lost due to their primary business draining them. 

And boy am I seeing The 6-Figure Burned Out Entrepreneur EVERYWHERE—but here’s the good news: if this sounds like you, there’s a way to turn it around without losing the passion or creativity that fuels you. 

I spent more time networking in my local community during 2024 and the biggest mistake I see women making when it’s their turn to introduce themselves is this… 

Hey, I’m [NAME] and I sell insurance to families to keep them safe… Plus I also have a farming business where I grow organic veggies…Oh and if you need a photographer, I can help you with that too! 

WOWZER! That’s a lot! 

Please know I am not making fun of anyone for hustling! We all need to make money, because the price of everything has gone up!  I get it! 

(also please note, this does not apply to women who are employed full-time by someone else’s company and are at an event to market their own business ONLY) 

But the introduction above is killing ALL your sales without you even noticing it! 

Let’s look at Sara Blakely, Spanx Founder & Newly Formed Sneex Founder.  Sara started Spanx in 1998 and it was her 100% focus and responsibility until 2021, when she sold a majority share of the company. 

And then not until 2024, did she launch Sneex. 

While I have not personally chatted with Sara (#dreamgoals), I know she is a super smart woman who did not let every shiny object thrown at her distract her from building a BILLION DOLLAR BUSINESS! 

She remained focused on the growth of her Spanx business long term—and you can too. Staying focused doesn’t mean giving up on big dreams; it’s about building one dream at a time so you can create lasting success. 

Like Sara, you’ve got big dreams and the drive to achieve them. The key isn’t doing it all at once; it’s staying the course and building a strong foundation so you can step into new opportunities when the time is right. 

This is a critical business lesson in growing your revenue but also to maintain some sort of balance in our lives. 

So, what’s the solution if you’ve been making this HUGE business mistake? 

FOCUS! 

You’ve already got what it takes—it’s about refining and focusing your energy so you can step into your full potential. 

One Mission! One Message! One Method! 

Now let’s look at a few everyday examples of how focusing on one clear message can make a big difference. 

Let me share a story on how to make this work with a future client I was chatting with… 

This woman spent her career in real estate, but after a lot of challenges being a woman of color, she left and started her own consulting company focused on creating inclusivity in corporate cultures. However, she felt called to get her commercial real estate license recently. 

After she shared what she had been up to, I asked her how her consulting company was going to align with her new commercial real estate license? 

She thought that was a great question and shared about her most recent commercial real estate client who was a small business owner who had struggled to get a retail space because of his skin color and lack of commercial real estate knowledge. However, with this woman’s experience in real estate, her consulting experience, and her recent commercial license, she was able to help her client get exactly what he needed! Now her unique skills created a bridge between her two passions, allowing her to serve her clients in a way no one else could. 

Do you see how blending your passions into one cohesive message can make you stand out? Your story is what sets you apart, and with a clear, aligned focus, your clients will see that too. 

Here is another example… 

Last week I was at an event and the woman said she was your go to residential realtor, and she sells wine. She blended the two by saying she could help you find your perfect home and then help you celebrate with the perfect bottle of wine!  She combined her two businesses in one message and kept her elevator pitch clear and concise. 

If you’ve been struggling to grow your multitude of businesses, it’s probably because you are confusing your audience!   

You’ve already got what it takes to be the Go-To Girl for ONE BUSINESS. With a clear message and focused energy, your dream clients will find and trust you faster than ever. 

Head down to the MOVE section and follow this week’s action step so you can grow your business with laser focused intention and ease! 

And don’t forget to come back again next week, because I’m going to share with you the easiest way to develop a plan to achieve your goals!

Remember to live your one life,

 💗Sailynn...

Your FUN Business Coach

Creator of The Legacy Business System

PS It’s time to simplify and focus. You’ve worked hard to get here, and simplifying doesn’t mean giving up. It’s about creating space for what truly matters and building a legacy that lasts. Need help? Join me in The Legacy Business School—doors are open now!

Spark

Inspiration to uplift your mindset and set the tone for your week.

❝

"Success is not about doing everything; it's about doing the right thing at the right time." – Unknown

MOVE:

One simple action step to improve your business this week.

If you have more than one income stream that may be confusing your audience, here is an exercise to simplify your message.  Dissect what your primary business and side hustle have in common. Create a bridge like my future client did in the example above. Now head to the FUEL section of this newsletter for a tool to help you communicate one message with that bridge!

Momentum

Wins and progress from women like you, showing what’s possible.

"I had been struggling with so much overwhelm in my business. I was creating more work for myself and I didn’t have the clarity I needed to know what exactly to be focusing my time and energy on. Having a coaching session with Sailynn was SO helpful! She asked engaging questions about my business and listened so intently to me. I had so many “Ah-Ha” moments during our call together and how everything that I have created in my business flows and works beautifully together - I just had to come up with a better system for it to work for me better! Thanks to Sailynn I now have a better understanding of how to market my membership program, create my email system, and be consistent with my posting routine. Thank you, Sailynn!! I loved spending an hour with you and learning from you!" - Jenna H. You can follow Jenna HERE

Fuel

Tools or resources you can use now to add clarity and ease to your business.

Use this Mad Lib to create your elevator speech: Hey, I’m _____ [NAME] and I help __________ [demographic (moms, business owners, etc.)] ____________ [what you help them do] with my ______ [your program, business, framework, etc.] so you can __________ [state what they want] without ________ [name their pain point].

Example: Hey, I’m Sailynn, and I help women entrepreneurs streamline their businesses with my Legacy Business System so you can work less while earning more, without feeling burned out.

Next Step

Your invitation to explore deeper transformation and growth when you're ready.

The Legacy Business School: A 90-day program to grow your business with laser-focused intention and ease. Using my unique blueprint, The Legacy Business System, you’ll learn strategies to reduce your working hours, grow your revenue, and stop wasting time on overwhelm. Self-guided with 1-1 support in a group setting.

The 7-Day Shortcut to Hiring Your Unicorn VA: Find, hire, and onboard your dream VA in just 7 days with a custom job description, vetted recommendations, and clear next steps. Delegate with confidence and scale your business faster.

The Concierge Club: Transform Your Business, Reclaim Your Life! Join The Concierge Club, an exclusive 90-day 1-1 coaching experience built around The Legacy Business System—my proven blueprint for creating a profitable, purpose-driven business. Together, we’ll align your goals, simplify your operations, and build a mission-driven team—empowering you to achieve lasting success with ease, balance, and clarity.